Roger Kennedy, Business development, for the atlantics provinces

Roger Kennedy

Business development for the atlantics provinces

Passionate by the beverage industry, especially beer, Roger joined Elnova as our first Salesforce physically covering the Atlantic provinces. He was born in Newfoundland and now lives in Halifax where he offers an excellent service to our growing clientele. Always wanting to increase the satisfaction of his client, Roger is well served with a wide range of products that Elnova is offering for him to allow craft beverage producers to grow, to be more productive or to increase the quality of their product.

Bleddyn Wilson, Business development, for the province of Ontario

Bleddyn Wilson

Business development for Ontario

With five years of experience in the field, Bleddyn is poised to quickly acclimate to the Ontario market. What he values most about our offering is the support we provide, backed by our three dedicated technicians, ensuring his clients' satisfaction. Additionally, he appreciates the wide range of equipment and products we offer, allowing him to provide his clients with a one-stop-shop experience. With his expertise and our support, Bleddyn is ready to deliver an exceptional experience to his clients in the Ontario market.

Julia Torchut, Winemaker

Julia Torchut


After earning a Bachelor's degree in chemistry, Julia felt called to her vocation and went on to earn a National Diploma in Oenology from the University of Bordeaux. She now travels extensively, working as a winemaking consultant in vineyards around the world.

In her early career, she worked for vineyards in Quebec, before leaving to work internationally, including at a winery in Chile and then on as far as New Zealand, as well as at numerous vineyards in France, from the Rhône Valley to Bordeaux.

Having gained this experience, she returned to Quebec and worked in a cider house before joining the Elnova team. Julia’s extensive expertise is a huge benefit, and she can help you with your project every step of the way, from processing fruit through to bottling.

Jean-François Michel, business development, Montérégie, Estrie, Center of Quebec

Jean-François Michel

Business development, Montérégie, Estrie, Center of Quebec

Jean-François has more than 25 years of experience in sales and project execution. He has held the business development position for 2 years and now oversees our external sales team with a passion. His desire to provide unparalleled customer service drives us to improve every day since we want to support his ambitions.

Jean-François Lussier, Business development Manager

Jean-François Lussier

Business Development Manager, Territory North of the Saint Lawrence River

With over 15 years of experience in business development in the beverage industry, Jean-François has chosen to take on a new challenge at Elnova. Armed with years dedicated to a single employer, he brings a wealth of experience and applied market development knowledge. His mission: to expand our presence and strengthen relationships with our clients throughout the territory north of the Saint Lawrence River.

Guillaume Lafrance, Project Director

Guillaume Lafrance

Project Director

Joining Elnova with a rich 15-year experience in the repair and maintenance of industrial equipment and maintenance management, Guillaume brings cutting-edge expertise as a Project Director. His in-depth knowledge of the food sector enhances our ability to develop custom solutions for our clients, while effectively leading our technical department, now boasting five members. With over a decade in team management, Guillaume will become an essential asset for our clients in optimizing their projects as well as for the dynamics of our team.

Jean-Sébastien Dulude, sales consultant

Jean-Sébastien Dulude

Sales consultant

Jean-Sébastien quickly adapted our equipment offer to meet the needs of Elnova clients. Jean-Sébastien is the one who will guide you towards the best solutions for your project.

He’s always willing to go the extra mile and consult with other specialists on the team, because he takes your satisfaction to heart. His commitment is his strength, and his dedication makes him a one of the most valued members of our team.

Christophe Steinle, client services representative

Christophe Steinle

Client services representative

Christophe is central to Elnova’s client services. He welcomes visitors to our showroom, he’ll pick up your order, he coordinates transportation, and he’ll find you the best deal each and every time. In fact, client satisfaction is so important to Christophe, that you can often find him in the warehouse helping out Ghislain!

Cassandra Cote-Payne, After-Sales Service

Cassandra Cote-Payne

After-Sales Service

With a degree in electromechanics, solid experience in electrical assembly, and a deep knowledge of inside sales, Cassandra is now the key element of our after-sales service. She combines technical skill and a friendly approach, offering our clients invaluable support when they need an intervention, whether in the workshop or directly at their installation. She is dedicated to ensuring that every interaction with our clients is positive, strengthening our reputation for excellence and reliability.

Jonathan Allard, road electromechanic

Jonathan Allard

Road electromechanic

Rémi Collin, workshop electromechanic

Rémi Collin

Workshop electromechanic

Allan Hamel, Electromechanical Technician

Allan Hamel

Electromechanical Technician

Former technician for GAI France, a well-known manufacturer of canning and bottling machines, Allan joined the Elnova team in 2023, driven by the desire for a new adventure in Quebec. His expertise with GAI equipment, combined with his experience in beverage packaging, has made him a valuable asset to our team. Allan has not only increased our capacity to provide technical support in the field but also enriches our and our clients' knowledge of the equipment GAI that we distribute. His presence has boosted our team of electromechanicians to three, ensuring unmatched responsiveness and expertise in the market.

Jonathan Ledoux, managing director, partner

Jonathan Ledoux

Managing director, partner

Jonathan has over 15 years of management experience in several SMEs. His strength: supporting the good management of operations in a context of growth. Jonathan also has the mandate to maintain a convincing trust relationship with clients. Regardless of the size of your company, his mission is to supervise the team so that it supports you in your current production and in your growth projects.

Eva Calderon-Messier, administrative coordinator

Eva Calderon-Messier

Finance manager

Eva plays a key role in the company's finances, an essential position for our management team in a context of growth. With more than 15 years of experience in accounting and administration, she holds a degree in business administration from Concordia University and a diploma in financial management and budget control from HEC Montreal. She holds our administration with rigor.

Martin Pinsonneault, purchasing & logistics coordinator

Martin Pinsonneault

Purchasing & logistics coordinator

Martin has risen to more than one challenge in the company. He is responsible for coordinating all purchases, and for the logistics of our international component, so it’s safe to say that Martin’s role is essential to the Elnova’s growth. His thorough attention to detail ensures we can spot any supply-chain errors, so that we can make sure that our products meet both your needs and your budget.

Carole-Ann Desautels, Purchasing administrative clerk

Carole-Ann Desautels

Purchasing administrative clerk

Thanks to her 10 years of experience in customer service and her accounting skills, Carole-Ann has brought valuable expertise to the growth of Elnova. Indeed, she provides key support to these departments by ensuring the proper management of large-scale mandates. In addition to the many tasks that govern her daily life, she takes care of several purchasing files with our Canadian suppliers.

Carlo Tassé, Warehouse Manager

Carlo Tassé

Warehouse Manager

After a decade as a production supervisor and warehouse manager, Carlo joined Elnova in October 2023, right during our peak season. His arrival was a breath of fresh air for the entire team, bringing new energy and impeccable organization to our warehouse. Thanks to his experience, Carlo quickly optimized our storage space and reduced stress levels, allowing Elnova to maintain a smooth and efficient workflow, even in the busiest times.

David Lebas, president

David Lebas


In 1984, Elnova was established; in 2012, it was acquired by David Lebas, who has had a wide-ranging career in national and international marketing in the agrifood, engineering, and distribution sector. David is a committed and dynamic leader, and he is devoted to raising the bar at Elnova when it comes to expertise and quality client services. His determination has helped position Elnova as a benchmark of excellence across North America.

David is leading Elnova’s growth, and is as involved in the marketing aspects as he is in developing strong partnerships with reputable suppliers. Ultimately, his mission is to enable Elnova to consistently offer excellent solutions, and to deftly respond to the changing market needs.


Address: 160 Rang de la Montagne
Rougemont, Québec
Canada, J0L 1M0

Email: [email protected]

Tel.:450 469-1400
F.C.:1 800 361-9579
Fax:450 469-1708